New Marketing Tips

HOT Marketing tip: When your ezine ad is ready, email the publisher and ask about a special rate for a longer-running ad. Many will gladly do it for the extra money.

HOT Marketing tip: "ALT" or Alternative text helps visually impaired users, but only 42% of web sites utilize these tags.

Recipe For a LONG Sales Letter
by Dr. Kevin Nunley

Long sales letters, 12 pages for regular mail and up to 25 pages for web sites, are very popular right now.

And for good reason. Sales letters do best when they wind up in the hands of REALLY interested prospects. The person who is on the verge of buying from you wants all the information they can get. A long letter packed with details is often just the thing they need to motivate a purchase.

Here's a simple recipe for writing your long letter:

1. Start by describing a BIG problem the reader has (if you sell tires, a blowout that leaves the family stranded, etc.)

2. Make the problem sound worse. Show what life could be like if the reader doesn't solve the problem. Show her all the possible pitfalls she could face.

3. Next describe how wonderful life will be if the reader follows your advice to buy your product or service. Connect your features with the benefits they will bring.

4. Now step back and let a few of your satisfied customers talk. Include three to six glowing testimonials. Be sure to include the customer's name, city, and business if appropriate. This makes them seem more real.

5. Return to your product or service and describe more ways it can benefit the customer. Take time to paint a scenario for each of the features and benefits.

6. Now pile on the bonuses.

7. Finally, go for the sale. Ask the reader to buy now! Include a time limit for a special low price. Make sure the copy on your web site isn't holding you back.

Make sure the copy on your web site isn't holding you back. Kevin and his team will rewrite your existing web copy http://DrNunley.com/webcopy.htm or create fresh new copy for your site http://DrNunley.com/copywriting.htm Reach Kevin at mailto:kevin@drnunley.com or 801-328-9006.

Did You Know?...

By 2010, 71 percent of online users will use the Internet to shop compared to 65 percent in 2005. Online retail sales are expected to grow from $81 billion in 2005 to $144 billion in 2010, according to a study released this week by JupiterResearch. They also predict that the Internet will influence nearly half of all retail sales in 2010 (compared to just 27 percent in 2005).