Ecommerce tip: About 80% of your online sales come from 20% of your customers. Survey these people, ask them what they like or dislike about shopping at your web site, and offer them a discount on other products they may be interested in. Then adjust your ecommerce software to suit them.
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 eCommerce Tutorials and Tips
for Small Business Beginners:
 
eBusiness and eCommerce for Beginners
 

The Internet allows instant access to your target market to make your products visible to people willing to buy. Today, anyone can start a profitable online business with little or no money to invest first. Of course the need and desire of the market must be found before attempting any ecommerce venture.

eBusiness is the use of electronic technology to exchange information. eBusiness can be either B2B, business to business transactions or B2C, business to consumer transactions.

eCommerce is the use of electronic technology to execute transactions with other companies or consumers.

Today, ecommerce services are making it possible for new entrepreneures to easily set up an ebusiness and manage an online store complete with catalogues and search capabilities. Users are able to process credit card transactions safely without encryption or security issues to deal with. Customers enjoy a convenient and secure shopping experience from a professionally maintained service. The store never closes and purchases can be made 24 hours a day, seven days a week. As buyers submit information through the site, users will be able to track each consumer and their location, buying habits, and status for further marketing opportunities. Established offline small businesses that want to become ebusinesses and start selling online now have plenty of effective, cheap and easy options to look at.

Fact: eCommerce is growing at approximately 400% per year.

eCommerce shopping cart soloution providers click here.
 

If your business is selling non-virtual (physical) products like books or CDs, your ecommerce solution package will require the use of an order fulfillment service to handle the inventory control, customer service, and shipping of your products after sale. Many ecommerce solutions providers already offer this service to users. They make everything simple to administer from a personal web interface. Shop around for them.

If you decide not to use one of these third party ecommerce solutions providers, your business will need to acquire and impliment all of the following:

Merchant Account A merchant account is a specialized business bank account which allows you to accept credit card payments. "Think you need a merchant account? Read this article here."
SSL Web Hosting You need a reliable web host with SSL server capability to accept credit cards and send payment information securely. Most hosts provide this for a reasonably low monthly or yearly fee.
Shopping Cart Software If you are selling more than a few products, use a shopping cart program or other ecommerce software to keep track of items and prices, calculate all included costs, and integrate with online payment processing gateway for credit card verification.
Credit Card Processing Gateway In order to process a credit card to transfer payment from your customer's bank account to your own.
 
"Most e-commerce security problems are not technically complex neither are they sophisticated attacks by hackers, most of the problems are configuration errors in setting up access, incompetence caused by poor training and procedures, internal fraud and abuse initiated by disgruntled employees, and of course accidents - therefore understanding that the majority of problems are human related and not silicon based, it is possible to learn a great deal about effective e-commerce security without having to be too technical"
Sean Rooney President, Coldstream
 
 
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eCommerce tips
Security for your "Thank You" page
You should always use a Thank You page after the ecommerce transaction has been completed. But you should also keep hackers away from your merchandise by placing the Thank You page on a different site than the electronic content being sold.
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eCommerce tips
Rent Your Shopping Carts
Most ecommerce packages use CGI scripting, Java, JavaScript, or some combination of them for the shopping basket and checkout system. You may choose to rent the shopping cart software you will use on your site, thereby assuring your business is never locked-in to using obsolete technology, you won’t have to worry about constant maintenance, and you'll have the peace of mind of professional support. Your small business needs a strong but flexible foundation to grow on.
 
eCommerce tips
Types of Online Payments
Make It Easy for your customers to buy by accepting all of these types of online payments:
 
- Credit card orders over secure and unsecured server links
- Credit card orders over secure and unsecured email
- Credit card orders by an 800 number and fax number
- Money orders or personal checks by mail
 
Next Article
Think You Need A Merchant Account? Read This Article First!
This article is primarily written for business owners who already see the benefits of obtaining Merchant status. Hopefully this article will assist you in avoiding unnecessary costs and will prevent you from becoming an unwanted victim of a scam artist.
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ECommerce Resources:
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http://www.nwfusion.com/ecomm2001/news/news.html
http://www.ecommercetimes.com/

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