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Online Dictionaries / Glossaries: Marketing + Advertising Terms Get definitions for Advertising and Marketing Terms... MARKETING
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Did You Know?... Questus, an interactive marketing and research firm, found that over a third of shoppers cited navigation, the checkout process, and product descriptions as critical site aspects that impacted their completion of online purchases. They say 68 percent felt a distrust of sites that didn't appear professional. The report also found that a quarter of shoppers left a site if they found it difficult to locate products, and a fifth left because the site didn't seem trustworthy or secure. Also, online shoppers preferred fewer links than more links on each Web page. |
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